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George S. Farra, CFA

“The people who make predictions are almost always wrong. The best way to approach building your portfolio and planning for your future is to use current data. Data is the ultimate revealer of information. Go to the data.”

About George

After graduating Indiana University’s Kelley School of Business with a B.S. in Finance, George worked in the banking industry—with an eventual focus on investment banking—for a number of years before deciding to focus on portfolio management. He founded Woodley Farra Manion with his partner, Don Woodley, in 1995. He is a Chartered Financial Analyst.

“I'm a burgeoning chef. I enjoy cooking with my wife, particularly Italian food. That's my favorite,” George says. “I’m finding that cooking is much like our investment approach. Simpler is better. You don't need tons of ingredients, but you need good, quality ingredients—which is the same approach we take to building our client portfolios. You don't need ten different asset allocations.”

George appeared as a featured expert on CNBC’s Halftime Report.


BS in Finance from Indiana University Chartered Financial Analyst


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